The use of book racks and binder racks is not just for Libraries. Our daily routine requires the use of reference books such as the Local Telephone book, a Dictionary, a Thesaurus, a Reverse Directory, and many more depending on the type of business you work in. Having all or most of our Reference books at our fingertips without having to sort through a stack of books is possible through the use of a hardwood desktop book rack or binder rack.
Fact checking is something we all do. Spelling a person's name correctly, addressing an envelope, or getting the correct phone number are examples of fact checking that occur in most workplace offices and home offices on a daily basis. Where do you keep these large reference books you use most often? Possibly you keep them on a bookshelf in your office if you are fortunate to have the room for a bookshelf. Maybe you keep them in another office, the office library or on another floor in your house if you work from home.
Desktop book racks and binder racks take up less space than a stack of books and add an elegant look to any office. At only 8 inches wide most desks can easily accommodate a book rack. You might have a crowded desk but assess the situation from the perspective of how often you must leave your desk in search of that reference book you need. The time you save will add up quickly when not leaving your desk to cross the room or go to another office in search of that elusive text. You will also notice the benefit of not having your creativity interrupted when you require the correct spelling of an obscure word or name.
Books last longer when cared for. The expense of most reference texts makes them an investment. Keeping books in a desktop book rack or binder rack rather than an unbalanced stack of books will help protect them from sudden spills or accidental falls to the floor. It will also make for a quick and easy visual of the titles because book racks and binder racks are tilted to display the spines at the best viewing angle. You no longer have to sort through that stack of books to get the right one.
Book racks work for most reference texts and will hold up to 16 inches of books. That could mean 16 one inch books or 5 three inch books, but they can also neatly hold fewer books because they have what is called a follow block or a floating bookend which slides and keeps your books standing upright when the rack is not full. The follow block can also be removed if you require the book rack to hold just one very large reference book open. This is an advantage when the book is very heavy and used often.
Binder racks work well for binders and other very large reference texts such as full size dictionaries, phone books, coffee table books, cookbooks or Atlases. They will hold up to 16 inches of binders and they are only 10 inches wide.
Regardless of which size of desktop shelving suits your requirements, they are offered in a choice of hardwoods such as Oak, Mahogany, Walnut and natural or dark Cherry. The function and elegant style of Success Image book racks and binder racks will be pleasing to the eye as well as to the productivity of the any office.
"Viral Publicity" and "Viral Marketing" are really just new buzz words for the oldest form of publicity in the world...
"Referral" or "Word of Mouth."
The Internet takes this ancient form of "buzz" and promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (word of computer mouse). With greatly increased speeds, people refer things to their friends and families spreading the word through the Internet and to the far-reaching corners of the world.
Many smart marketers and publicity people have learned to harness the power of viral publicity with Internet "Refer-A-Friend" promotional techniques and tools.
Examples of Viral "Refer-A-Friend" Promotions:
Viral "Refer-A-Friend" techniques can be used to promote just about anything under the sun.
For example, Audri Lanford conducted a giveaway contest at her new www.wz.com website where she gave away 4 Sony PS2's before Christmas as a website promotion. According to Audri, she gave people who had entered the Giveaway the opportunity to get additional entries and additional chances to win by telling a few of their friends on the Thank You page...
WZ.com Giveaway Promotion Thank You Page http://wz.com/ps2/indexw.html
On the Thank You page, every giveaway entrant received the following message: "Tell your friends about WZ.com, and get an additional entry for each friend you email." They are then given the opportunity to tell their friends about the giveaway at the "Tell-A-Friend" page...
WZ.com "Refer-A-Friend" Page http://wz.com/tellafriend/index.html
In return for the favor, they receive an additional chance to win for every friend they refer. This simple addition increased Tell-a-Friend results by 96 times (9600%)!, said Audri.
This is an amazing (and inexpensive) way to increase traffic and sales!
Another example of the "Refer-A-Friend" technique at work can be seen at Internet marketing guru Seth Godin's new IdeaVirus.com website.
"Unleashing The Ideavirus" by Seth Godin http://www.ideavirus.com/
"Unleashing The Ideavirus" is Seth Godin's excellent new book about viral marketing. Seth is promoting his hard copy book by offering the book in its entirety - FOR FREE! You can download the "eBook" version at his www.ideavirus.com website.
Why would Seth give it away for free?
Because offering something of high perceived value for free is an excellent way to promote something on the Internet. People are excited that they can get the complete book for free, so they naturally tell their friends. In fact, Seth Godin uses a viral "Refer-A-Friend" tool on this website as well...
IdeaVirus Send It
http://www.ideavirus.com/sendit.html
To see real-time data on how people are spreading the word with this viral "Refer-A-Friend' system, you can watch it spread at Seth's "Watch It Spread" page: http://ideavirus.gazooba.com/servlets/IVStatusReport2
This viral tool has helped Seth receive more than 100,000 downloads on website and more than 400,000 readers in just 30 days time. According to the website, IdeaVirus is "The Most Read Full-Length eBook Of All Time."
Yet another amazing example of viral marketing in action.
How To Use Viral "Refer-A-Friend" Promotions:
So how do you use this technique to leverage and increase your traffic, sales, and "word of mouse" publicity? It's simple, just "Tell-A-Friend" or "Refer-A-Friend" about everything! You can add Viral "Refer-A-Friend" forms to all of your...
> Articles
> Contests
> eBooks
> Freebies
> Giveaways
> Information
> Sweepstakes
> Thank you pages
> Etc.
Constantly think of ways that you can use a "Refer-A-Friend" pages to leverage each visitor into many more visitors (and sales).
Viral "Refer-A-Friend" tools are available for a wide range of needs and budgets.
For example:
BirdCast
http://bignosebird.com/carchive/birdcast.shtml
BigNoseBird.com offers an excellent "Refer-A-Friend" script for your website that is totally free called BirdCast. BirdCast will even log each referral so you can measure how often it is used. You may even want to have a programmer customize it to fit your own needs.
qbiquity.com
http://www.qbiquity.com/
qbiquity is a "relationship marketing company" that offers "Word of Mouth" solutions to increase online sales, boost site registrations, or extend your brand's reach. qbiquity is a solution for highly trafficked websites who want all the "bells an whistles" such as real-time tracking and convergence to other communications mediums like pagers, telephones, faxes, and direct mail.
qbiquity is considered a "high-end" solution and has a large price tag in the thousands of dollars per month. Consider online marketing guru Seth Godin's experiences with qbiquity which he used with tremenous success for this IdeaVirus book...
"When you send junk mail to 100 people, on average one person does what you ask. Using qbiquity, 50% of the people who get a recommendation from a friend visit my site, and almost everyone downloads the book. That's astonishing!", said Seth Godin.
It sure is.
Action Step:
All of the viral "Refer-A-Friend" programs that are available are based on the same simple concept. They use the power of referrals and "word of mouse" publicity to multiply how many people see your message. I suggest that you add "Refer-A-Friend" and other viral techniques into your marketing mix before someone refers your competition to this powerful marketing technique...
Matt Hockin - Intrapromote - http://www.intrapromote.com/ For more information, download our white paper: "The Proof Is In The Pass-Along - A Viral Marketing Tutorial" http://www.intrapromote.com/popups/popup_register_whitepaper.html
Spanish is one of the popular languages in the world. Some of the foreign languages are very interesting that is why many people want to enroll in a university that offers a short course that specializes in foreign language. There are also sites that offer online courses, if you choose to enroll online always keep in mind to check the legitimacy of the site.
One of the most important things that will make learning easy for you is to buy a book or listen to Spanish music. Reading Spanish books can help you spell the words correctly and also when you listen to Spanish music you will know how to pronounce the word. The question we have in mind right now is; what are the benefits of books and Spanish CD? This question is important, especially to those people who use books as their reference in studying and also to those who want to use audio CD.
When you buy Spanish books make sure that you scan some of the pages, and you understand everything that is written inside the book; example is dictionary, I recommend that you read some of the pages and look for translations. Another one is music; if you are a music lover then this strategy is applicable for you. Some singers love listening to Spanish songs because of the certain tones that makes you dance; it is like a ballad with a twist of jazz. The songs are easier to memorize at the same time you are learning how to accept foreign language. Choose the songs that have lyrics, this will make things easy for you.
These are just some of the important things that might help you in near future if you are decided to learn Spanish. I hope you find what you are looking for.
You are going to be able to speak at a restaurant, at an airport, with new friends... in basically every situation you can think of! So, whether you are interested in learning Spanish for your job, to communicate with neighbors, or if you are planning to travel to a Spanish speaking country, learning a new language online has never been easier!
Learn Spanish Online with the Best Spanish Course Online!
Every bride can use a little help planning her wedding. They are so full of customs and traditions that getting all of the wedding etiquette right can be a bit intimidating. Most brides will turn to an etiquette book at some point to help figure it all out, but there are so many on the bookstore shelf that even picking the right book is a challenge! This is a concise guide to wedding etiquette books to help you find that one volume that will be perfect to help get your wedding planning off to a great start.
Just as every bride is different, so is every wedding book. The book that will be the best for you will be the one that fits in with your general style and personality. For instance, if you are the kind of bride who likes everything to be "just so", with your sets cultured pearl bridal bracelets, matching earrings, and necklaces, you will enjoy the style of "Miss Manners on Weddings", which happens to be my personal favorite wedding etiquette primer. It is a short book, and by no means comprehensive, but it hits the high points, and does so in the usual amusing style of the doynenne of etiquette, Miss Manners. The witty anecdotes are a very amusing distraction from the stress of planning a wedding, and should you ever need to know the polite way to respond when someone asks to bring a monkey to your wedding ceremony, this book will have all the answers. This is one of my favorite engagement gifts to give a newly engaged friend.
If you are looking for a basic wedding etiquette book that will cover every conceivable detail from the bridal shower through the end of the reception, then "Emily Post's Wedding Etiquette" is for you. I must confess that at times I have found her advice to be a bit too relaxed, but for most brides this will prove to be an indispensable volume. It is a hefty book, and at over 400 pages, you might not end up reading the entire tome from start to finish, but it makes a very handy reference tool for all of those sticky situations that crop up during the course of planning a wedding. The Emily Post book also covers quite a few contemporary etiquette situations, such as multicultural weddings and blended families.
For brides who spend hours on the internet checking out all of the latest tips and ideas or who buy every wedding magazine at the store, there are a couple of wedding etiquette books out now from the top wedding magazine/website editors. The countless fans of The Knot, will enjoy delving into "The Knot Complete Guide to Weddings in the Real World". Another fan favorite is "Brides Book of Etiquette" from the same people who write the popular magazine "Brides".
There are also more specialized wedding etiquette books available. Are you a budget bride looking to cut costs on everything from your flowers to the music to cultured pearl bridal bracelets for your bridesmaid gifts? Then check out "Bridal Bargains, 9th edition: Secrets to Throwing a Fantastic Wedding on a Realistic Budget". Or perhaps you need help fine tuning your wedding invitation wording. "Crane's Wedding Blue Book" is there to help. There are also etiquette books on topics ranging from military weddings to gay weddings to weddings for blended families. Whatever your situation, whatever your style, there is an etiquette book available to help you plan your dream wedding.
Bridget Mora writes for Silverland Jewelry about weddings, etiquette, and society. Treat yourself to the timeless elegance of cultured pearl bridal bracelets.
You've sweated over your manuscript, you're finished with your re-writes, and it's time to leave the dark of the writer's solitude for the bright wide open world of readers just waiting for your book. But how will you get your book into print? How will you publish?
Not so long ago, "getting published" meant one thing and one thing only. You would somehow find a way to get a contract from a publishing house-probably located in New York City-and then wait for them to create a book from your manuscript.
This was never an easy task and, with the consolidation in the book publishing industry, continues to become more difficult with each passing year.
But now there are more options than ever. Before you take the first step down the road to publication, perhaps you should look at the map, and see exactly where that road divides, and where the path you've decided to follow will lead you. To help you choose your path, here are the four basic (very simplified, to be sure) options you have to get "published."
1. Traditional Publishing
Most books produced by traditional publishing houses are brought to them by literary agents, and many acquisition editors prefer to deal with agents on all acquisition matters. For the prospective author, then, the chief task becomes acquiring an agent who understands the book, has had experience with the market for which the book is intended, maintains contacts with the relevant editors who publish for that market, who has integrity when dealing with authors, and who will arrange a sale to a publisher that benefits the author.
Unfortunately, there are far fewer agents than there are publishing houses, or acquisitions editors. This means that it can be an arduous task to find an agent to represent you and your book. By far the best way to meet an agent who might be a good fit for you is to be referred by one of their successful authors. This is not as rare as you might think, and if you have good contacts within your field, it pays to pursue this avenue.
Traditional publishers will offer a contract and perhaps an advance against the eventual royalties your book will earn. Depending on how the contract is worded-and many are different in these regards-you will receive somewhere between 8% and 12% of either the retail price or the wholesale price.
You will have to give up the reproduction rights to the book, and you may be required to release the electronic, first subsidiary, foreign translation, and other rights to the publisher. You may or may not have any control over the development of the manuscript and the final look of the finished book. The publisher will decide how to market the book, and will rely on you, your contacts, and your own marketing efforts as an intrinsic part of the marketing plan for your book.
They will attempt to distribute the book as widely as feasible, and may be able to place your book-if appropriate-into thousands of bookstores around the country, and create public relations opportunities with major media. The publisher will decide when your book no longer warrants any efforts to market it, and may put it out of print within one to two years of initial publication, depending on the sales your book has achieved.Recommendation: If you believe your book can be a large-scale blockbuster, that Hollywood directors will line up to option your book, or you have already been on Oprah, this is the path for you.2. Cooperative Publishing
Although not as well known as other avenues to getting into print, the cooperative publishing model has a lot to recommend it for the right book. Although many publishers who produce books cooperatively don't advertise that fact, it is advantageous for the right book and the right publisher.
In this model, a publisher who is already issuing books in your market, and who knows how to sell to that market, may offer you a contract different from the normal publishing contract. They will be interested in books that complement their existing line, and will have pretty high standards in both content and writing style for the kinds of books they will consider.
You will be asked to pay a publication fee, to cover some of the publisher's upfront expenses and, when the books are printed, you will be asked to pay the printer's invoice. In exchange for this investment-and these fees and printing costs can typically run to $5,000 or more-the publisher will take over all the functions that a traditional publisher provides.
In addition, rather than receive a royalty, you become the equity partner with the publisher in the profits generated by your book. So instead of 8% or 10% of the retail price, you will earn, for example, 50% of the profit. This arrangement removes the financial risk for the publisher, since all costs are substantially covered by the author, and it gives you the cachet and the editorial, production, and marketing capacities of the publishing house.
As an author you will still be responsible for helping to market your book but, with your equity participation, this is much more like a business venture for you and can justify your spending more time and expense to sell your book.Recommendation: If you are a non-fiction author in a specific niche, and you can identify smaller publishers who aggressively service your field, you may find a great fit with one of those publishers, allowing you to concentrate on writing and selling your book, leaving everything else up to your publishing partner.3. Subsidized or "Vanity" Publishing
In this publishing model, you pay to have your book published. Although you might pay a fee to a Cooperative Publisher, you and the publisher become partners in the success of the book. With subsidized publishing, you pay for a service only, since the company you will deal with has no need to actually sell any books. Their profits are derived only from authors, and this is why they have traditionally been known as "vanity" publishers.
You will contract with a company that may appear to be a traditional publisher, or with one of the ever-sprouting "Self-Publishing" websites. These companies follow two basic models; either you will pay a fee for the design, typesetting and production of your book, or you will pay a high price for any copies of the book you purchase.
In addition, you will be offered numerous "packages" of services including manuscript editing, marketing, premium interior or cover design, press release mailings, listings in industry directories, illustration, and so on. Each extra service will accrue an additional fee, and these fees can quickly add up to thousands of dollars.
When your book is printed, you will receive somewhere between 1 and 25 copies of the book, although the publisher may claim to print more that they are "holding" against future demand.
Most of the website-centered publishing services companies that offer these services also claim to distribute your book with the aim of furnishing copies to eventual buyers through "print on demand" technology. However, this distribution usually amounts to a listing in a database and nothing more (unless, of course, you purchase an additional "package").
Since these companies derive all their profit from authors, there are no barriers to "acceptance." The actual work of these companies is much easier to understand if you think of them more as manufacturers than publishers, and yourself more as a customer than as an author.
Books produced through this option may be well written, or they may be trash. It makes no difference to the "publisher" since they are actually just manufacturing products, not publishing per se.Recommendation: If you would like to print up copies of a cookbook for gifts or fund-raising, or print a book solely for distribution within your company and you have the staff to do it well, this can be a viable option. As with all manufacturing, ignore the hype and compare on price.4. Self-Publishing
Simply put, this path to publication is when the author decides to also become the publisher of his book.
As such, the author will form a publishing company of his own. He will obtain his own ISBN range, so book databases will recognize his company as the publisher of the book. The author now becomes responsible for all the functions usually provided by the publisher.
The author will need to provide-or contract for-editorial, interior and cover design, proofreading, illustration, indexing, proofing and manufacturing, warehousing if books are produced by offset printing, order fulfillment and shipping, accounting, marketing, publicity and sales. The author has gone from a lone worker in front of a screen, to a replacement for a multi-function, complex business designed to acquire, create, produce, and sell a product.
To address this daunting challenge the self-published author will need to educate herself about all the areas mentioned above, and will need to become familiar with the practices of the publishing industry and the bookselling trade. She will need to learn where to place her advertising dollars, how best to launch a new book into the headwind of the nonstop news cycle, and every other function that bears on the publishing of her book.
The self-publisher who is serious about making the transition to profitability will usually use free-lance contractors to accomplish these myriad goals. She will hire a professional editor, a book designer, and a public relations or marketing professional. She will contract for the proofing and printing of her book, and will run her own book review campaign and author tour. She will recreate the infrastructure of a publishing company, but devote it all to one book.Recommendation: For niche non-fiction authors, authors with a strong existing "platform" from which to sell books directly to buyers, and for those who are energized by the prospect of marketing themselves and their ideas 24/7, self-publishing can be a rewarding path.So, Who Are You?
I think it should be obvious by now that these paths diverge widely, although each will lead to "publication" of a kind. What's really critical here is your own self-examination. Why did you write your book? Who did you hope would read it? How central to your life is this book likely to be? What would you define as success with your book?
It's only by answering these questions, either alone or in consultation with a book publishing professional, that you can come to a rational decision about which path is right for you.
To learn more about self-publishing, book and cover design, and the intricacies of the publishing process, please visit Joel Friedlander's blog at http://www.theBookDesigner.com for new articles five days a week. An experienced publisher, book designer and self-published author, Joel guides authors new to the publishing process with care and integrity.
The increasing need to absorb a bulk of information has led to the proportional increase in the popularity of speed reading.This skillcan help you read faster and understand better.If you want to enhance your reading speed and comprehension rate, you may consider buying some books for your reference.These books will serve as handy tools and helpful partners as you devote yourself to this aspect of personal and professional development.There are several books being sold in bookstores and in schools that you can choose from.
You can use these books as reference for techniques on that skill and enhancing your memory.Aside from the tips and tricks, these books will also teach you how to make the environment conducive for rapid reading.
Your collection of speed reading books may also include those books that you will surely enjoy reading.Learning will not bore you down because you will certainly enjoy the drills, exercises and tests in these books.You can also try out those books based on the actual experiences of the author in teaching, researching and developing speed reading programs and interventions.Someof the books also highlight salient concepts such as retention, note taking and many others.
The speed reading books that also focus on the essential highlights such as techniques on minimizing eye strain that can be caused by excessive and continuous reading are highly recommended for anybody interested in that skill. You should also look for books and reference materials that make speed reading applicable to all aspects of life.These references should offer an innovative approach to rapid reading that individuals, regardless of their field or profession, will find it easy to understand.
These are just some of the criteria you should look for in these books that you may pick out.You can check your nearest bookstore for other options.What is more important is for you to apply what you have learned from these books. These books that talk aboutthat skillare also available in different forms.E-books and audio books are now becoming more popular.
John E Laing is an Speed Reading expert . For more great information and tips on speed reading books, visit http://www.SpeedReadingCenter.com.
I will share my experiences with you and will teach you how to read better and faster. Visit my website and learn these techniques for free.